Xsite logo

Non-Verbal Mediation: Revolutionizing Museum Engagement

Welcome to the future of museum experiences! Have you ever wondered how museums can be more than just silent halls with art? The ‘Poison’ project at the MUNCH museum demonstrates an exciting path forward.


Unveiling the ‘Poison’ Project

The ‘Poison’ project isn’t just another museum exhibit. It represents a groundbreaking approach to visitor engagement, offering an immersive experience that interacts with Edvard Munch’s artwork in a revolutionary way. This project represents a leap in how museums can use technology to enhance the understanding and appreciation of art.


Educating Visitor’s Attention – The ‘Poison’ Way

  • 1. Interactive Engagement: Unlike traditional audio guides, ‘Poison’ uses immersive technology to create a multi-sensory environment, guiding visitors to a deeper understanding of Munch’s work.
  • 2. Innovative Design: The project’s success lies in its unique design, which harmonizes space, light, and sound to mirror the emotional depth of Munch’s art, thereby educating visitors’ attention in an impactful way.
  • 3. Feedback-Driven Development: What sets ‘Poison’ apart is its development process, involving continuous feedback from various groups, ensuring an effective and resonant experience.


Practical Tips for Museums

  • 1. Knowing Your Audience: Customizing experiences to meet visitor expectations is key. ‘Poison’ catered to an audience seeking a deeper connection with Munch’s art, revolutionizing visitor engagement.
  • 2. The Power of Iteration: Adaptation based on visitor feedback can elevate any exhibit. ‘Poison’s’ iterative approach led to a highly acclaimed design.
  • 3. Balancing Tradition and Innovation: Integrating technology without overshadowing art is crucial. ‘Poison’ achieves this balance, using digital tools to complement the traditional art experience.


Impact on Visitors: A Museum Case Study

The ‘Poison’ project transformed the museum experience, fostering a deeper connection with the artwork. Visitors left with lasting impressions and a renewed appreciation for cultural heritage. This project highlights how effective engagement can enhance the educational aspect of museum visits, making art more accessible and understandable to the public.


Real-Life Examples from the Research

The research paper on ‘Poison’ provides insightful examples of how visitors interacted with the exhibits. It notes instances where visitors were deeply moved, finding themselves absorbed in the experience in a way traditional exhibits rarely achieve. These interactions highlight the potential of such immersive experiences in educating and engaging museum-goers.


Benefits of the Research

The research on ‘Poison’ offers valuable insights into the benefits of such immersive experiences. It underscores the importance of visitor feedback in creating meaningful interactions with art. Museums worldwide can learn from the ‘Poison’ project, using these insights to enhance their own visitor experiences.


Embracing the Future of Museums

As we step into a new era of cultural exploration, initiatives like ‘Poison’ pave the way. They show how embracing digital tools and innovative approaches can create unforgettable experiences, ultimately enhancing understanding and appreciation of art and history.

Join us in this exciting journey, where art meets technology, and tradition meets innovation. The future of museum experiences is here, and it’s more engaging than ever!


For further reading and a deeper understanding, refer to the paper:  Sivertsen, C., Mathias, N.,and Løvlie, A.S.(2023) Educating the attention of museum visitors through non-verbal art mediation, in De Sainz Molestina, D., Galluzzo, L., Rizzo, F., Spallazzo, D. (eds.), IASDR 2023: Life-Changing Design, 9-13 October, Milan, Italy. https://doi.org/10.21606/iasdr.2023.222

From the Blog